How can analytics and different tools help you track the impact of your social media efforts and understand your customers a bit better?

Let’s pretend a business clothes company has accounts on a few social media sites, such as Facebook, Twitter, and possibly other smaller, fashion-related social media sites.

it’s critical to examine the social media platforms themselves. Many share info about what’s going on on those networks when you check in.

You may learn a lot about who your connections are, how they behave, and how they consume or engage with information by looking at the statistics and reports accessible on many social networks.

However, connecting into each network separately and looking at the data and reports in each one can be time-consuming and difficult. Remember those tools that let you plan your posts and log in to all of your accounts in one place? Many of those technologies can also track and provide data that can be used to compare different networks and provide all of that reporting in one location.

These kinds of programs are really useful, and you can find them by searching for social media management tools.’ Another type of tool that could be useful is social media monitoring. There are a lot of them out there with a variety of features and pricing, but basically, these programs will monitor all of the social networks for mentions of you, your competitors, or even specific themes that are being discussed. These can assist you in identifying new social networks in which you may wish to participate, as well as allowing you to join conversations regarding your company or industry.

However, most of these reports and tools simply track what’s going on within the social networks themselves. So, if you want to know what happens after someone clicks on a link you shared or a piece of information you posted and ends up on your website, you may use Google Analytics.

Web analytics solutions will usually pick up the trail as soon as someone visits your site, and many of them will track visitors who come from social media sites immediately. That means you can monitor how many visitors from Facebook or Twitter are not just coming on your website, but also submitting your contact form, purchasing things from your online store, or downloading your monthly PDF newsletter if you track what they’re doing.

Many web analytics systems also allow you to trace not only the network from whence your visitors came, but also the exact postings or pieces of content that drew them to your site.

Each web analytics tool does this in a slightly different way, but the end result is pretty cool: you’ll be able to look at different reports and see things like which types of content from which networks tend to get people to visit your website, engage with your pages further, and eventually convert on your business goals!

That concludes our discussion on how to assess the performance of your social media initiatives. Using the data and tools provided by the social media platforms through social network data and tools, social media management and monitoring tools, and web analytics to examine what social visitors are doing on your website will help you understand exactly how and where your efforts are paying off. As a result, you can continue to improve your social media strategy.

You’ll be able to see just how well your social media efforts are paying off now!